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Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/early-learnings-from-chicago


Research papers

Looking for numbers

Studies over the years have attempted to document the relationship between consumers and ambient media. An array of research methods has been brought to the task: from focus groups to questions in syndicated studies to primary research in 'eyes-on'...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Cynthia Evans
June 14, 2004
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Citation

Evans, C. (2004a, June 14). Looking for numbers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-for-numbers


Research papers

The half-pregnant currency

The paper describes an alternative, non-reach/frequency currency that can be utilized by the outdoor media industry for the purpose of buying outdoor advertising.The non-reach/frequency currency described is an Outdoor Advertising Audit, providing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Chris Modzelewski
June 14, 2004
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Citation

Modzelewski, C. (2004a, June 14). The half-pregnant currency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-half-pregnant-currency


Research papers

Internet applications in the total media mix

The paper demonstrates the contribution of the internet and its applications to advertisers' total media plans. The paper compares the potential strength of the internet, focussing on past campaigns that have been run using traditional media to cover...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Simon Nudds
June 14, 2004
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Citation

Nudds, S. (2004a, June 14). Internet applications in the total media mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-applications-in-the-total-media-mix


Research papers

Multi-media

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Peter Masson
June 14, 2004
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Citation

Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-media-6372


Research papers

Sex, ads and youth

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symbols would not be generally accepted. Research...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Lenka Silerová
Company: Ipsos MRBI
April 18, 2004
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Citation

Silerová, L. (2004a, April 18). Sex, ads and youth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sex-ads-and-youth


Research papers

Evaluating soft brand advertising on television including product placement and in-program brand exposures

This paper reviews the paradigm shift in TV advertising from scheduled commercial breaks to the phenomenom of soft advertising. Product placement will become more prominent in the near future. Brands will come out of the ad breaks and invade the...

Catalogue: Asia Pacific 2004
Authors: Akash Chawla, Yogesh Shendye, Atul Phadnis
Company: TAM Media Research
March 28, 2004
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Citation

Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluating-soft-brand-advertising-on-television-including-product-placement-and-in-program-brand-exposures


Research papers

Are you being seen?

If the mantra is 'Unseen is Unsold' then the question must be 'Am I being seen?' The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of...

Catalogue: Asia Pacific 2004
Author: Vanessa Oshima
March 28, 2004
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Citation

Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-you-being-seen-


Research papers

Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Liz Landy, Sarah Gale
Company: Ipsos MRBI
June 20, 2003
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Citation

Landy and Gale (2003a, June 20). Drinking under the influence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/drinking-under-the-influence-